Inspiramais closes 20th edition with a generation of international business.
On January 14th and 15th, Inspiramais, the only Innovation Fair for Sustainability and Material Design for fashion in Latin America, took place in São Paulo.
With the commitment to boost the national fashion industry, emphasizing the importance of working on sustainability, combined with innovation and technology, in response to the reality of a market in constant movement, the Fair is a milestone in the history of projects to build a genuine national identity. And it covers several sectors, from footwear to furniture, automotive, clothing, accessories and jewelry to PET, gathering information that unify language and methodology for the entire production chain.
Among the actions, Inspiramais counted on the Buyer Project- promoted by By Brasil Components, Machinery and Chemicals, an incentive campaign for exports conducted by the Brazilian Association of Companies of Components for Leather, Footwear and Artifacts (Assintecal) and by the Brazilian Agency for Promotion of Exports and Investments (Apex-Brasil), which also has a partnership with Abrameq to represent vertical machinery for leather and footwear.
International marketThe Fair also receives international buyers , through Buyer Project, from thirty companies from countries such as Argentina, Colombia, Ecuador, India, Mexico and Peru, eager to access the fashion materials produced in Brazil. During 800 business meetings, with participation from 60 component manufacturers, buyers closed deals around USD $ 1.5 million during the Fair. For the next six months, the estimate is of over USD $ 7 million.
Mexican buyer Mèlida Sanchez Bernal, of Better Brands Footewear, and exclusive distributor of seven brands to Mexico, including U.S. Polo ASSN. And XOXO Footwear, came to the Fair for the first time looking for components for shoes, soles and leathers. “I am interested in learning about the Brazilian market, buying products and producing in my country. I want to look for a unique feature from what I find there and what attracts me the most here is the quality,” says Mèlida.
The Argentinian Daniel Risafi, from Borcal, manufacturer of safety and military shoes, in his second time at the Fair, aims to strengthen relationships, in addition to new products. “I work in Argentina and export to Uruguay, Chile and Bolivia. What attracts me in Brazil are the new technologies, an incredible footwear factory”, says a buyer who hopes to find steel toe suppliers.
“At Inspiramais, I find what they are offering the best of, different materials, different innovations, design and quality, factors that make you gain in competitiveness with China, which still has more interesting prices”, says Nirav Shah from Metmill Footwer in India (Lemon&Pepper women’s shoes).